Wall Street consensus for Amazon stock 5 year forecast factors in continued capex investment toward fulfillment centers, which will feed same-day delivery adoption, augmenting overall revenue velocity. Expectations were low coming into Nike 's (NYSE: NKE) fiscal first-quarter earnings report on Tuesday. The Swoosh had promised an improvement after revenue in its previous quarter tumbled 10%, but it still expected a decline. With the addition of streaming ads, Amazon can deliver messaging at multiple points within a customer's decision-making process—from brand awareness ads on Prime to conversion ads on Amazon.com. The company also offers robust data analytics so customers can understand how each channel contributes to overall sales. Amazon stock 5 year forecast aligns with macro sector projection for global e-commerce growth averaging 8% annually, positioning Amazon as a sustained market leader with pricing power.