Market watchers note Amazon forecast stock could benefit from seasonal Q4 retail surge, especially with projected 8% growth in U.S. ecommerce sales. Supply chain resilience indicators are improving compared to 2023 disruptions. Management still indicates the turnaround will take time as it struggles in regions like China, and it forecast a decline in Nike Direct sales for the fiscal year as it focuses on the wholesale channel. TipRanks indicates a $210.73 average 12-month target for AMZN as of 8 September 2025, based on 39 analysts in the last three months; the current published range runs from $100 to $250. The platform aggregates recently issued broker targets and refreshes the averages as new notes arrive. According to market data, Amazon forecast stock maintains a beta of 1.25, suggesting slightly higher volatility than the broader market — a factor day traders are leveraging ahead of key earnings releases.
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