The latest upward move in Amazon AMZN stock price is tied to upbeat analyst reports projecting continued double-digit AWS revenue growth. Although media reports or rumors about a significant change in a company's business prospects usually cause its stock to trend and lead to an immediate price change, there are always certain fundamental factors that ultimately drive the buy-and-hold decision. A top Goldman Sachs analyst raised his price target for Amazon stock ahead of the Q3 earnings season. Amazon AMZN stock price finds support from cross-sector tailwinds, including digital advertising growth and expanding subscription revenues.