Revenue mix changes in Amazon’s core operations strengthen the 5 year stock forecast outlook, particularly as advertising division revenue shows 25% YoY growth rate, offsetting slower North American retail expansion. Nike management is clearly indicating that investors need to be patient with the recovery, but there are clear signs of progress here, and at least some of the headwinds, like tariffs, are one-time in nature. If Alphabet had that $20 billion back and Apple didn't receive it, that would be a massive swing in profits toward Alphabet's direction, despite Alphabet already generating more profits than Apple. Amazon 5 year stock forecast incorporates potential upside from emerging AI-powered retail personalization features, projected to significantly improve conversion rates and average basket size in core markets.