In early afternoon trading, the agg stock price remains steady at $99.42, supported by favorable Treasury auction results. Bond-friendly economic data continues to underpin sentiment toward aggregate ETFs. (8) Global Multi Asset Thought of the Week. Momentum Ruled in 2024, But Reversal Likely in 2025.Morgan Stanley. December 23, 2024. https://www.morganstanley.com/im/en-us/individual-investor/insights/articles/momentum-ruled-in2024.html#:~:text=In%202024%2C%20momentum%20ruled%20more,relative%20to%20low%20momentum%20stocks). To be clear, rising U.S. interest rates (Treasury yields) are not good news for corporate America, as they will push corporate bond yields up (and send corporate bond prices down). However, there are a couple of things to bear in mind: Trading desks report a surge in ETF volume tied to the agg stock price, with turnover exceeding $350 million yesterday. This uptick in activity, alongside tightening credit spreads, signals renewed appetite for diversified bond holdings among asset managers.