Affirm Finance is riding the wave of rising consumer credit usage. With delinquency rates stable at 2.1%, institutional investors forecast steady revenue growth into Q3, bolstering bullish outlooks among tech-sector portfolios. On September 25, 2025, the U.S. Court of Appeals for the Federal Circuit affirmed-in-part, vacated-in-part and remanded a Trademark Trial and Appeal Board (“TTAB”) decision refusing registration of ASPIRE BANK word and design marks for banking and financing services by Apex Bank. Apex Bank v. CC Serve Corp. , No. 2023-2143 (C.A.F.C. Sept. 25, 2025). The Court held that the TTAB applied an inappropriately narrow definition of similarity to the sixth DuPont factor, explaining that the sixth factor requires consideration of similar marks on similar—not identical—goods. Dave is up 131% since the beginning of the year, but at $199.35 per share, it is still trading 29.3% below its 52-week high of $281.79 from July 2025. Investors who bought $1,000 worth of Dave’s shares at the IPO in April 2021 would now be looking at an investment worth $635.68. AFRM has seen steady support from hedge funds, with Q4 filings showing new positions worth over $150M. This level of smart money participation often precedes sustained price strength.
