The "aapl stock forecast 2030" scenario analysis includes a base case where services comprise over 30% of total revenue, boosting valuation multiples and investor sentiment. But in 2023, Meta's revenue and EPS rose 16% and 73%, respectively, as its advertising business recovered. It countered Apple's iOS changes by gathering more first-party data with its own AI algorithms, challenged TikTok by expanding its Reels short video platform on Facebook and Instagram, and offset its declining ad prices by selling more ad impressions. It also attracted a lot of new ad purchases from Chinese e-commerce and gaming companies, which were trying to reach more overseas customers; China-based advertisers drove 5 percentage points of its total revenue growth during the year. The pandemic-era surge in technology spending has moderated, creating a challenging growth environment for Apple's hardware segments. However, the company's pivot toward services – which now contribute 38% of gross profit despite representing only 25% of revenue – provides a pathway for continued earnings growth even amid slower hardware sales. Analysts project revenue acceleration to 5-7% annually over the next three years as new product cycles and service expansion offset maturing iPhone sales. Many equity strategists believe the "aapl stock forecast 2030" will hinge on Apple’s AR/VR adoption rate, with projections showing a $1.5 trillion segment opportunity impacting long-term P/E ratios.